What is happening to the US textile industry? Reflections on NAFTA and US corporate strategies

Abstract

The textile and apparel industries in North America have experienced dramatic changes in the past decade. The North American Free Trade Agreement (NAFTA) has prompted the formation of apparel supply networks throughout the Western Hemisphere combining textile industries and retailers in the USA with apparel industries in Mexico to compete against Asian countries. Contrary to the widely acclaimed intent of NAFTA, the increased apparel production in Mexico has not led to a growth for the US textile industry. Instead, the US textile industry has continuously lost ground in global competition, giving up a large portion of its manufacturing. Today, the US textile industry is undergoing negative profits, countless plant closings, layoffs, and eventual bankruptcies. This study analyzes the impact of NAFTA and US textile companies’ corporate strategies on the performance of the textile industry and examines the pending strategic issues for maintaining US textile companies’ competitiveness in global markets.

Citation

Oh, H. and Suh, M.W. (2003), "What is happening to the US textile industry? Reflections on NAFTA and US corporate strategies", Journal of Fashion Marketing and Management, Vol. 7 No. 2, pp. 119-137. https://doi.org/10.1108/13612020310475456