The crescendo effect in career motivation

Abstract

Explains that the crescendo effect in career motivation is the driving force behind employee participation, involvement and the lasting value of commitment. Undoubtedly, much of the corporate world has given up on career motivation and commitment since, on average, businesses lose, and have to replace, half their employees in four years, half their mid‐level managers in five years and half their senior executives in seven years. For more than ten years the Human Resource Programme at Northern Illinois University in the USA has focused on studying companies that steadfastly continue to base their strategies for attraction, retention, motivation and employee involvement on career motivation and commitment. Presents a practicable and workable new strategic model based on career motivation to provide a profitable alternative to the turmoil of perpetual churn. Describes parallel organization initiatives to galvanize, simplify, build and leverage human resource career motivation and commitment.

Citation

King, A.S. (1997), "The crescendo effect in career motivation", Career Development International, Vol. 2 No. 6, pp. 293-301. https://doi.org/10.1108/13620439710178693