Research of an organizational trend
Gregory J. Pyc
(Executive Administrator, Human Resource Training and Consulting, Burnaby, British Columbia, Canada)
895
Abstract
Successful marketing is key to any non‐profit organization. A solid marketing plan includes correctly identifying an organization’s strengths, weaknesses and resources. Many failed attempts occur due to overlooking the obvious. Organizations can learn from others’ mistakes and successes.
Keywords
Citation
Pyc, G.J. (2001), "Research of an organizational trend", Leadership in Health Services, Vol. 14 No. 1, pp. 1-6. https://doi.org/10.1108/13660750110380360
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited