The new generation of corporate universities – co‐creating sustainable enterprise and business development solutions

Abstract

Captures the researches, experience and current thoughts of two leading professional corporate university and corporate academy solutions designers and developers. Provides a provocative commentary on the quality of current management perspectives and practice in the area of corporate university management and comments on some of the popular misconceptions of what the corporate university is all about. Moves forward, from a critique perspective, with comments on a proactive modality for configuring intellectual properties and implementing intervention programmes. This process involves the development of dynamic scenarios around “thinking schools” properties and their manifestation through management processes defined as the BLU way. Emphasises the vital strategic management role being undertaken by the new generation of corporate university managers and the nature of the skills and competencies necessary in renewing and sustaining intelligence based enterprise cultures in organisations.

Citation

Campbell, I. and Dealtry, R. (2003), "The new generation of corporate universities – co‐creating sustainable enterprise and business development solutions", Journal of Workplace Learning, Vol. 15 No. 7/8, pp. 368-381. https://doi.org/10.1108/13665620310504864