Understanding benchmarking in Egyptian organizations: an empirical analysis

Abstract

Purpose

The intention of this study is to investigate the state of benchmarking in a variety of organizations in Egypt. More specifically, the study aims to understand the state of benchmarking in Egyptian organizations as well as the driving forces, benefits behind undertaking benchmarking and the reasons for not benchmarking in non‐benchmarking organizations. Also investigates the most important influential factors for effective benchmarking.

Design/methodology/approach

The present study is based upon the results of an empirical research in which the state of benchmarking in Egyptian organizations is studied. Mail surveys carried out on 500 organizations and 45 percent responded.

Findings

Results indicated that the most important reasons for initiating benchmarking are to maintain and increase competitive advantage, increased profitability and achieve continuous improvement. Moreover, the most important benefits derived from benchmarking include improved customer satisfaction and improved response time. Further, top management commitment was found to be an important influential factor for effective benchmarking.

Research limitations/implications

Egyptian managers should be aware of the importance of top management commitment, employee involvement and participation and effective communication for effective benchmarking implementation. Also, benchmarking should be made consistent with organization's strategic direction and the provision of the appropriate resources.

Originality/value

It adds to the body of knowledge in the field of benchmarking in developing countries, with a particular focus on Egypt.

Citation

Magd, H.A.E. (2008), "Understanding benchmarking in Egyptian organizations: an empirical analysis", Benchmarking: An International Journal, Vol. 15 No. 6, pp. 742-764. https://doi.org/10.1108/14635770810915922