Searching for measurable benefits

Abstract

Purpose

The purpose of this article is to review the alternatives and to demonstrate the easily measurable benefits of savvy searching for airfares.

Design/methodology/approach

A desk‐based approach to data collection is used.

Findings

It is found that by exploring the best deals through savvy searching can yield instantly measurable benefits. Depending on travel patterns, being a savvy travel searcher can easily save enough money to yield a very good return on investment.

Originality/value

The article highlights some points and reinforces others on some of the best practices for savvy searching.

Citation

Jacsó, P. (2009), "Searching for measurable benefits", Online Information Review, Vol. 33 No. 1, pp. 193-206. https://doi.org/10.1108/14684520910944463