Inspiring new standards at Connex‐Vodafone: Using company culture to make a brand impression in a fast‐growing market
Abstract
Creating exceptional customer service in an environment where such standards don’t exist was a challenge for the Connex‐Vodafone group in Romania. Sue Wright and Matt Ralph of The NKD Group explain how creating a “living brand” with engaged employees helped bring about radical cultural change in an aggressive and competitive growth industry.
Keywords
Citation
Wright, S. and Ralph, M. (2006), "Inspiring new standards at Connex‐Vodafone: Using company culture to make a brand impression in a fast‐growing market", Strategic HR Review, Vol. 5 No. 4, pp. 24-27. https://doi.org/10.1108/14754390680000893
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited