“Jonny‐No‐Stars” is no more? McDonald's uses new techniques to engage graduates

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Each generation of learners brings along its own benefits and preferences, and Generation Y is no different. Also known as “Millenials”, the “Net Generation”, the “Me Generation” and “Generation D” (digital), this roughly accounts for people born between the years of 1982 and 2000, most of whom will soon be filtering into the workforce. But what does this mean about how they learn? McDonalds share their insights and best practice garnered from employing Generation Y.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2009), "“Jonny‐No‐Stars” is no more? McDonald's uses new techniques to engage graduates", Development and Learning in Organizations, Vol. 23 No. 1, pp. 27-29. https://doi.org/10.1108/14777280910924117