Nurturing creativity: The development and application of creative thinking enhances business success

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Creativity is the fuel that keeps the fires of innovation burning and in the modern industrial forge of technological development business success is dependent upon the creation and realization of new concepts. So how can organizations nurture the type of creative thinking that will help them stay one step ahead of the competition?

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Nurturing creativity: The development and application of creative thinking enhances business success", Development and Learning in Organizations, Vol. 26 No. 3, pp. 29-31. https://doi.org/10.1108/14777281211225802