Innovate or die: Deal or no deal for Brazilian firms and their R&D

Abstract

Purpose

The aim is to review the latest management developments across the globe and to pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

While many athletes seek to gain milliseconds of advantage by launching themselves forward on “the B of Bang”, others in industry seek competitive advantage by heading into “the B of BRIC”. Brazil has been the focus for many industry leaders seeking significant growth numbers for their organizations, as it has many of the right ingredients for long term development. A large population, a rapidly developing middle class, a growing industrial output and a relatively stable economy. In fact, in 2011 it became the world's seventh largest economy displacing the UK, and this was despite GDP falling from over 7 per cent in 2010 to just 2.5 per cent in 2011.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Innovate or die: Deal or no deal for Brazilian firms and their R&D", Development and Learning in Organizations, Vol. 26 No. 6, pp. 30-33. https://doi.org/10.1108/14777281211272314