Trademark registration can provide financial services companies with valuable benefits

Abstract

Purpose

The purpose of this paper is to educate financial services companies about the importance of trademark registration.

Design/methodology/approach

The paper reviews what a trademark is, what the advantages are to trademark registration, and the steps involved in registering a trademark.

Findings

The paper finds that trademark registration can assist financial services companies in protecting their corporate identity, which is one of their most valuable assets.

Practical implications

Financial services companies should give serious consideration to registering their trademarks and should register their trademarks where appropriate.

Originality/value

The paper will be of interest to a wide range of financial services companies who are concerned about protecting their corporate identity, particularly in light of the financial crisis.

Citation

Alter, B.H. (2010), "Trademark registration can provide financial services companies with valuable benefits", Journal of Investment Compliance, Vol. 11 No. 1, pp. 59-61. https://doi.org/10.1108/15285811011030202