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Entrepreneurship, globalization, and information technology: A case study of Webject Systems, Inc.

Madhusudan N. Rao (Department of Geography, Bridgewater State College, Bridgewater, Massachusetts, USA)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 17 April 2007

1900

Abstract

Purpose

The purpose of this paper is to provide an overview of and insight into the creation and success of Webject Systems, Inc., an international SME in the IT consulting sector.

Design/methodology/approach

A history of the company along with background information regarding the founder and the information technology (IT) industry is provided. Highlighted are aspects of the competition, financing, business operations, and human resources management. To conclude, the current state of both the industry and Webject Systems is projected.

Findings

The information provided in this case study illustrates various business strategies that helped Webject Systems to thrive during the late 1990s and early 2000s. The description of the current state of the company and of the industry helps to forecast its future existence and success.

Originality/value

This case study would be of value to entrepreneurs, specifically in the IT sector, and also to those interested in the globalization of existing firms.

Keywords

Citation

Rao, M.N. (2007), "Entrepreneurship, globalization, and information technology: A case study of Webject Systems, Inc.", International Journal of Emerging Markets, Vol. 2 No. 2, pp. 181-197. https://doi.org/10.1108/17468800710739243

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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