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Visitor interactions with hotel employees: the role of nationality

Girish Prayag (Assistant Professor (Marketing) in the Center for Tourism Management, SKEMA Business School, Nice, France)
Chris Ryan (Professor in Tourism in the Waikato Management School, University of Waikato, Hamilton, New Zealand)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 1 June 2012

2568

Abstract

Purpose

This paper aims to report the results of a study into visitor evaluations of interactions with hotel employees in Mauritius. Given that the island's core tourism product is based on luxury resorts, tourist‐hotel employee interactions possess a potential for determining satisfactory or unsatisfactory holiday evaluations on the part of visitors.

Design/methodology/approach

A sample of 103 visitors is interviewed using a semi‐structured guide comprising open‐ended questions. This approach reflects the lived experiences of guests and helps to better assess the role played by nationality when reporting visitor‐staff interactions. Data are analyzed using both thematic analysis and textual analysis software.

Findings

Nationality, ethnicity and languages spoken are found to be factors that determine differences in requirements from hotel staff on the part of tourists. Nationality is the strongest discriminator of these requirements.

Research limitations/implications

As with many examples of qualitative research, the findings are time and place specific. Yet nonetheless, the concepts of personal construct theory permit some generalization.

Practical implications

Resort complex staff and management need to note the differences required by guests of different national groupings, and to appreciate that less than warm responses by some clients are not indicative of dissatisfaction.

Originality/value

The paper distinguishes between guests not only on the basis of nationality and ethnicity, but also languages spoken. No similar study relating to resort complexes in Mauritius has been identified. The study also uses two modes of textual data analysis to support the interpretation offered.

Keywords

Citation

Prayag, G. and Ryan, C. (2012), "Visitor interactions with hotel employees: the role of nationality", International Journal of Culture, Tourism and Hospitality Research, Vol. 6 No. 2, pp. 173-185. https://doi.org/10.1108/17506181211233090

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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