The “Strategic States Model”: strategies for business growth

Abstract

Purpose

The purpose is to show that it is necessary for a company to choose a business strategy that relies on a thorough understanding of the company setting.

Design/methodology/approach

The Strategic States Model is presented and illustrated by the Ericsson case. Advices on application of the model are presented.

Findings

The case shows that a search for an optimum business strategy means competitiveness.

Practical implications

In applying the Strategic States Model, management would be advised to formulate business strategy step‐by‐step.

Originality/value

The article turns theoretical research into advices that are valuable for companies when they choose business strategies. The case shows that practical company situations can be generalized in accordance with strategy models.

Citation

Pehrsson, A. (2007), "The “Strategic States Model”: strategies for business growth", Business Strategy Series, Vol. 8 No. 1, pp. 58-63. https://doi.org/10.1108/17515630710686897