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Entropy – disrupting Ansoff's five levels of environmental turbulence

Dan Kipley (Based in the School of Business and Management, Azusa Pacific University, Azusa, California, USA)
Alfred Lewis (Based in the School of Business, Hamline University, Saint Paul, Minnesota, USA)
Ron Jewe (Based in the School of Business and Management, Azusa Pacific University, Azusa, California, USA)

Business Strategy Series

ISSN: 1751-5637

Article publication date: 2 November 2012

3797

Abstract

Purpose

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The paper aims to examine Igor Ansoff's research on environmental turbulence and to extend the paradigm.

Design/methodology/approach

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Ansoff's contribution was examined and applied to a variety of situations. The scale as designed did not capture certain strategic surprises.

Findings

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The increasingly discontinuous environment requires a modified scaling of depicting changes in the environment.

Research limitations/implications

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This study highlights the need for researchers to extend theories and premises due to environmental discontinuities.

Practical implications

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A new assessment tool to measure turbulence and discontinuity is provided.

Originality/value

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The paper makes a contribution to the understanding of discontinuity in the environment.

Keywords

Citation

Kipley, D., Lewis, A. and Jewe, R. (2012), "Entropy – disrupting Ansoff's five levels of environmental turbulence", Business Strategy Series, Vol. 13 No. 6, pp. 251-262. https://doi.org/10.1108/17515631211286083

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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