Senior citizen gaming: more than just buffets

Abstract

Purpose

The purposes of this paper are: to review senior gambling literature and summarize the current situation; to discover the gambling characteristics of senior citizens; to discover senior casino patrons' motivational factors for gambling; and to suggest potential research areas.

Design/methodology/approach

This paper is an extensive review of literature about senior citizen gaming is performed.

Findings

This paper illustrates the current situation and the gambling characteristics and motivational factors for the elderly and provided marketing strategies for casinos and destination marketers.

Practical implications

Seven marketing strategies are provided based on the findings of this paper.

Originality/value

This paper will be of value to anyone seeking to better understand the current situation and motivational factors for senior gaming.

Citation

Steve Wu, S. and Wortman, J. (2009), "Senior citizen gaming: more than just buffets", Worldwide Hospitality and Tourism Themes, Vol. 1 No. 4, pp. 344-354. https://doi.org/10.1108/17554210911002183