Responding to the emerging strategic and financial issues in the Indian hospitality industry

Abstract

Purpose

This paper aims to summarise and review the key strategic and financial challenges faced by the hospitality industry in India.

Design/methodology/approach

The paper draws from the findings of the theme issue contributors. All the papers in the theme issue have drawn inputs from practitioners in the domain of strategy and finance.

Findings

The paper summarises the key issues in the areas of strategy and finance in the context of the hospitality industry in India. Some of the key areas that have to be addressed are: cost management, land management and policies, risk management, revenue management, branding, growth issues and talent management.

Practical implications

There are a number of implications for practitioners and policy makers that would help the hospitality industry to grow more quickly and contribute meaningfully to India's economic growth.

Originality/value

Practitioners' perspectives are important as they help in framing policies and guidelines to enable the hospitality industry to grow. The outcomes of the theme issue are especially helpful in this context as they yield insights on issues that really matter to the hospitality industry in India.

Citation

Jauhari, V. and Sanjeev, G.M. (2012), "Responding to the emerging strategic and financial issues in the Indian hospitality industry", Worldwide Hospitality and Tourism Themes, Vol. 4 No. 5, pp. 478-485. https://doi.org/10.1108/17554211211277905