Biographic and bibliographic recollections re: collections and contributions
Journal of Historical Research in Marketing
ISSN: 1755-750X
Article publication date: 8 November 2011
Abstract
Purpose
This paper aims to examine the role played by collecting in a productive academic career.
Design/methodology/approach
The methodology is autobiographic and bibliographic recollections about the collecting of advertising books, notes, advertisements, documents and ephemera.
Findings
Collecting facilitated diverse forms of activities and academic contributions: many scholarly papers, archives, illustrated presentations, museum displays, documentary films, art gallery shows, theatrical productions, governmental reports, CDs, DVDs, web sites, and much involvement in litigation and regulatory hearings.
Research limitations
The scale and variety of results may be limited to domains with a clear public interest and contemporary regulatory activity.
Originality/value
The paper offers a unique demonstration of the potential for antiquarian interests and hobbies to be of academic value and public interest.
Keywords
Citation
Pollay, R.W. (2011), "Biographic and bibliographic recollections re: collections and contributions", Journal of Historical Research in Marketing, Vol. 3 No. 4, pp. 507-527. https://doi.org/10.1108/17557501111183644
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited