Connecting with women entrepreneurs: equality or business imperative?

Abstract

Purpose

The purpose of this paper is to discuss the need for a shift from traditional sources of enterprise activity to routes that stimulate economic growth. In particular, it focuses on the potential of women‐owned businesses to contribute to economic recovery, and asks if creating greater access to corporate and government contracts, through initiatives such as WEConnect.

Design/methodology/approach

This is essentially a discussion paper starting the debate on the contribution women business owners can make to the recovery of the economic meltdown.

Findings

Connecting with women‐owned businesses is no longer about corporate social responsibility or, indeed, levelling the proverbial “playing field”. It is simply a business imperative!

Originality/value

This is an original piece of work aimed at raising awareness of the value of women business owners in the supply chain.

Citation

Lawton, S. (2010), "Connecting with women entrepreneurs: equality or business imperative?", International Journal of Gender and Entrepreneurship, Vol. 2 No. 3, pp. 291-294. https://doi.org/10.1108/17566261011079260