Steel Marketing in Japan

Abstract

Domestic marketing of steel products by Japanese stell firms is a subjet little‐known to non‐Japanese analysts. This article examines the practices of steel sales, distribution and price determination in Japan since the early 1970s. Reference is made primarily to the practices of integrated steel firms which account for about three‐fourths of Japanese steel output and to the category of carbon steel products which constitutes about 85 per cent of that output.

Citation

Kawahito, K. (1986), "Steel Marketing in Japan", American Journal of Business, Vol. 1 No. 1, pp. 7-14. https://doi.org/10.1108/19355181198600002