Probability Assessment in Small Business
Jatinder N.D. Gupta
(Ball State University, Muncie, Indiana)
David F. Dianich
(University of Baltimore, Baltimore, Maryland)
165
Abstract
Many practical decision problems in small business involve situations where complexities of the situation and uncertainty of future outcomes require rational analysis. This paper discusses the role of probability in risk analysis for small business situations involving uncertainties, describes an approach for probability assessments and discusses a way to ascertain one’s risk attitude in decision making.
Keywords
Citation
Gupta, J.N.D. and Dianich, D.F. (1986), "Probability Assessment in Small Business", American Journal of Business, Vol. 1 No. 1, pp. 33-38. https://doi.org/10.1108/19355181198600005
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited