Rediscovering Creativity ‐ Unlearning Old Habits

Abstract

Creativity, innovation, and entrepreneurship are “buzz words” frequently used by American business professionals when discussing the question of how to adapt to our rapidly changing global economy. American companies are struggling to innovate in order to compete with foreign competitors, and senior managers are telling middle managers and supervisors, “Our people need to become more creative.”

Citation

Sabatine, F.J. (1989), "Rediscovering Creativity ‐ Unlearning Old Habits", American Journal of Business, Vol. 4 No. 2, pp. 11-14. https://doi.org/10.1108/19355181198900013