The Development and Application of Priority Profiles
Abstract
Strategic management research and practice suggest that consistent decision making across functional lines of a business can improve profitability. Using a survey database of 123 manufacturing firms, three unique strategies are identified in this study which reflect emphasis on different combinations of competitive priorities: customer service, high product performance, and product cost or value. A diagnostic tool called priority profiles is developed to measure the relative consistency of decisions across selling, manufacturing, and purchasing functions. Examples are included.
Keywords
Citation
Dan Reid, R. and Wood, C.H. (1996), "The Development and Application of Priority Profiles", American Journal of Business, Vol. 11 No. 1, pp. 37-48. https://doi.org/10.1108/19355181199600004
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited