The Importance of Social Media in Modern Borsetshire Life: Domestic and Commercial

Abstract

If you are running a rural business there are associated difficulties in reaching new customers, how can growth be sustained without spending huge amounts of time or money on marketing? Borsetshire needs more social media, and this chapter will illustrate how social media can help rural business. Looking at known online activity in Ambridge, it will highlight the perceived and potential social media practices of a variety of residents to give an example of what can be achieved, touching on the various networks and technology that can enhance the personal and professional lives of all, whether poultry smallholder or publican. The conclusion that social media can help foster feelings of community suggests that the Borsetshire populace should take immediate measures to advance their online activities.

Citation

Vandyk, O. (2017), "The Importance of Social Media in Modern Borsetshire Life: Domestic and Commercial", Courage, C. and Headlam, N. (Ed.) Custard, Culverts and Cake, Emerald Publishing Limited, Leeds, pp. 269-282. https://doi.org/10.1108/978-1-78743-285-720171024