Acceleration

, 41

analyzing

, 131, 142, 144, 147

financial sustainability (See Financial sustainability)

synthesizing

, 147–165

Acquisitions

, 142–143

Ad Age top campaigns

, 44–48

Affect computation

, 78

AI-enabled decision support system

, 42

Airbnb

, 114–115

Airline industry

, 92

Alphabet

, 1, 158–161

Amazon

, 1, 112–113, 145, 152–154

Amazon guidelines

, 88–89

American Express

, 45–46, 61, 62

American Legacy

, 48

Amsterdam Canal eBoats

, 86–87

Analytical techniques

, 42

Anonymous Asian Bank

, 154

Ansoff matrix

, 2

Apple

, 1, 154–156

Aspartame

, 11, 17

Aston Martin

, 63

Augmented reality (AR)

, 24, 81

Automobiles

, 88

Baptist Health

, 72–73

Base technologies

, 24, 26

Battelle

, 13

Beauty Brands

, 73

Belief-goals-expectations-predictions-behavior model

, 76, 77

Betty’s Place

, 125

Blockchain

, 24

Betty’s Place

, 125

definition

, 123

PWC Survey 2018

, 125–126

representation of transactions

, 124

value added, McKinsey

, 126

World Economic Forum survey

, 123–124

Boeing

, 10–11, 74, 75

Boeing Dreamliner’ s interior

, 75

Bridgewater Associates

, 156–158

Budget fitting

Amsterdam Canal eBoats

, 86–87

automobiles

, 88

iPhones

, 88

line filling

, 87

Budgets

capital expenditure (capex)

, 85

operating expense (opex)

, 85

Building blocks

, 3, 10, 29–35

Bundling

Amazon guidelines

, 88–89

GE Cafè Series refrigerator

, 90

LG SmartThinQ refrigerator

, 91

Samsung family hub refrigerator

, 90

Business condition changes

, 70

Capital expenditure (capex)

, 85

Chesbrough’s Open Innovation Paradigm

, 105

China spatiotemporal preference heterogeneity

, 59–60

CISCO

, 118

Client coaches

, 43

Co-experiencing

customer decision journey flowchart

, 66

IdeaRocket

, 68

Lancome

, 69–70

LEGO

, 69

Rail Europe

, 65–68

Compustat database

, 132

Conjoint analysis

, 42

Crew Dragon space capsule

, 10

Cultural holidays

, 51

Customer disciplines

American Express

, 62

Aston Martin

, 63

China spatiotemporal preference heterogeneity

, 59–60

co-experiencing

, 65–70

customer synchronization

, 70–83

idealizing

, 60

mapping

, 57–59

Midwest BB

, 60–61

persona descriptions

, 63–65

Customer mapping

, 58

Customer need knowledge states

, 38–41

Customer need sophistication

, 52

Customer synchronization

, 70–84

Customizing

, 73

Decision-making

, 69–70, 76, 153–154

Delighting

, 73–74, 79

Design

bundling (See Bundling)

unbundling (See Unbundling)

Discernible access

, 14–15

stealth fighters

, 16–17

timing devices

, 15–16

Discrete choice techniques

, 42

DISH networks

, 70–71

3D object printing

, 82

Dove

, 46–48

3D printing

, 24, 81, 83

Drones

, 24, 122

Dyson/ipCG

, 5

Electric cars

, 43–44

Elements of Joy

, 80

Emerging

, 25

Emotion types

, 78

Enterprise software platforms

, 126

External knowledge

, 13

Facebook

, 1, 64

Fechner’s law

, 87, 94–97

Financial derivatives

, 23

Financial sustainability

Amazon

, 145, 147

Frank Donaldson Brown

, 143

General Motors

, 143

Microsoft

, 145

sweet spot

, 145

Flavr Savr2 tomato

, 20–21

Ford

, 113

Fortune 500

, 104, 149

Frank Donaldson Brown

, 143

Fundamental organic growth disciplines

, 5

Gartner’s Hype Cycle

, 24

emerging technologies

, 25

innovation trigger

, 25

peak of inflated expectations

, 25

trough of disillusionment

, 25

GE Cafè Series refrigerator

, 90

General Motors

, 143

Google

, 111, 158–161

Hackermoon.com

, 127–128

Haier

, 107–108, 113–114

Health.Pioneers

, 107

Hot House variant

, 21

HubSpot

, 61

Ideal customer

, 60, 63

Idealizing

, 60

Ideal shaping

, 60

IdeaRocket

, 68

Influential knowledge

, 9, 10–11

Initial coin offerings (ICOs)

, 124, 126

Innovation trigger

, 25

Inside-out open innovation (IOI)

, 104, 107

Instrumental knowledge

, 9–10

Intellectual property (IP)

, 4, 104

Internet of Everything (IoE)

, 115–118

Internet of Things (IoT)

, 24

ipCG-Dyson

, 4, 110

ipCG virtualization

, 34–35

iPhone 4

, 52

iPhone 3G

, 52

iPhones

, 88

iPhones X

, 52

iPhones XR

, 52

iPhones XS

, 52

IVY Project

, 127

“Jobs to be done,” 42

Just-noticeable-difference (JND)

, 87

Kabbage

, 119–120

Kansei Engineering (KE)

, 74–75

Key technologies

, 26

Knowledge discipline

discernible access

, 14–17

influential knowledge

, 10–11

instrumental knowledge

, 9–10

knowledge development

, 11–14

serendipity

, 11–12

systematic development

, 12–14

Knowledge space

, 32

Know Your Customer (KYC)

, 127

Know Your Transaction (KYT)

, 127

Lancome

, 69–70

Launch sequence, new products

, 139

Leapfrogging

, 53

LEGO

, 69

Lemley7

, 104

Leveraging

licensing

, 102–104

networking

, 115–129

opening

, 104–110

platforming

, 110–115

utilizing

, 99–102

LG

, 108

LG SmartThinQ refrigerator

, 91–92

Licensing

National Geographic

, 103

Nestle

, 103–104

Popeyes

, 104

soft assets

, 102–103

Life condition changes

, 70

Line filling

, 87

LinkedIn

, 64

Lyft

, 42

MacGregor’s tomato variant

, 21

Mapping

, 57–59

Marketing research techniques

, 42

Market level observations

, 141–142

Mazda

, 74

Mazda MX5

, 75–76

McKinsey

, 125–126

Metro Trains

, 45

Microsoft

, 1, 4, 145–147

Microsoft Surface Pro

, 4

Midwest BB

, 61–62

Multidimensional scaling

, 15, 42

NASA’s Commercial Crew Program

, 10–11

National Geographic

, 103

Need discipline. see also specific needs

Need ecologizing

, 49–51

Need obsoleting

, 48–49

Need patterns coincide

, 52

Need rhythm synchronizing

, 51–54

Need seeking

, 37

customer knowledge

, 38

customer need knowledge states

, 38–41

elements

, 38

need surfacing

, 42–43

Need shaping

Ad Age top campaigns

, 44–48

electric cars

, 43

need ecologizing

, 49–51

need obsoleting

, 48–49

need rhythm synchronizing

, 51–54

Need surfacing

, 42–43

Nestle

, 103

Networking

, 115–129

blockchain

, 123–129

CISCO

, 118

Internet of Everything (IoE)

, 115–118

Kabbage

, 119–120

Malaysia

, 120

Sherpa

, 118–119

US Small Business Administration

, 120–123

New industry

, 126–127

New knowledge/technology/products

, 72

New product development processes (NPD)

, 19

New production introduction rates

, 132–136

Nike Plus

, 46

Nissan

, 44

Norwegian Gas

, 59

intention map

, 27, 29

intentions or ambitions

, 28

market map

, 27

overall technology strategy map

, 30

taxonomy map

, 28

OCC model

auditory

, 79

chemical

, 79

emotion types

, 78

vestibular

, 79

vision

, 79

Ola

, 42

Olfaction

, 79

Opening, leveraging

Chesbrough’s Open Innovation Paradigm

, 105

Haier

, 107–108

Health.Pioneers

, 107

inside-out open innovation (IOI)

, 104

intellectual property (IP)

, 104

ipCG-Dyson

, 110

Lemley7

, 104

LG

, 108

open innovation

, 104–108

outside-in open innovation (OII)

, 104

patent pools

, 108–110

UK Patent Box

, 105

Unilever

, 108

Open innovation

, 104–108

Operating expense (opex)

, 85

Organizational culture

, 148

Outside-in open innovation (OII)

, 104

Oxford Dictionary

, 58

Pacing technologies

, 26

Panasonic

, 43

Patent pools

, 108–110

Pay-by-usage rate basis

, 86

Peak of inflated expectations

, 25

PERCH

, 80–83

Personas

, 63–64

Platforming, leveraging

Airbnb

, 114

Amazon

, 112

Amazon Advertising Platform (AAP)

, 113

Ford

, 113

Haier

, 113–114

Infrastructure as Service (IaaS)

, 111

Platform as Service (PaaS)

, 111

Software as a Service (SaaS)

, 111

toolbox

, 111

Popeyes

, 104

Pricing discipline

budget fitting

, 85–88

bundling

, 88–91

capital expenditure (capex)

, 85

elements

, 93

Fechner’s law

, 87, 94–97

fundamental OGD discipline

, 93

operating expense (opex)

, 85

Toyota Production System (TPS)

, 85

unbundling

, 91–93

Product life cycle (PLC)

, 132

Product market

, 32

Product–market combinations

, 136

Product market framework

financial derivatives

, 23

Flavr Savr2 tomato

, 20–21

new product development processes (NPD)

, 19

nonvolatile magnetic random access memory (MRAM)

, 20

Tax Cuts and Jobs Act (TCJA)

, 21–23

PWC

enterprise software platforms

, 126

initial coin offerings (ICOs)

, 126

new industry

, 126–127

territory leaders

, 126–127

Tokenization

, 126

Qualified opportunity zones

, 22

Qualitative techniques

, 42

Rail Europe

customer touchpoints

, 66, 67

experience map

, 67

journey model

, 68

lens

, 68

qualitative insight

, 68

quantitative information

, 68

Relative Value of Growth (RVG)

, 146–147

Return on assets (ROA)

, 144

Return on equity (ROE)

, 144

Return on sales (ROS)

, 144

Rhythms

, 51, 52

Robots

, 24, 25

RVG. See Relative Value of Growth (RVG)

Samsung family hub refrigerator

, 90

Sandia National Laboratories

, 13

SCARF

, 80–83

Serendipity

aspartame

, 11

Stealth Submarines

, 12

Sherpa

, 118–119

Silicon Valley

, 51

Social interactions

, 71–72

Soft assets

, 102–104

SpaceX

, 10–11

Stealth fighters

, 16–17

Stealth Submarines

, 12

Sustainability

, 131–136

Sweet spot, growth

, 145

Synthesizing

Alphabet

, 158–161

Amazon

, 152–154

Anonymous Asian Bank

, 154

Apple

, 154–156

Bridgewater Associates

, 156–158

Google

, 158–161

organizational culture

, 148

Valve

, 161–164

Zappos

, 164–165

Systematic development

, 12–14

Tastants

, 79

Taste/gustatory

, 79

Tax Cuts and Jobs Act (TCJA)

, 21–23

Technology bundle formation

building blocks (BB space)

, 32

bundled (B space)

, 32

knowledge space (K)

, 32

mode I

, 32

mode II

, 33

mode III

, 33

mode IV

, 33

mode V

, 33

mode VI

, 33

product market (PM space)

, 32

Technology discipline

building blocks and bundles

, 29–35

product market framework

, 19–23

technology dynamics

, 24–30

Technology dynamics

Gartner’s Hype Cycle

, 24, 25

Norwegian gas

, 26–30

S-curves

, 24

Technology imitation

, 53

Temporary lapse in growth

, 138

Terminator technology

, 21

Territory leaders

, 126–127

Tesla

, 41

Textbook publishers

, 92

Thanksgiving

, 38

Thinker Thing

, 81

Timing devices

building blocks

, 15

bundle elements

, 15

features/attributes/characteristics

, 15

knowledge domains

, 16

needs

, 15

product markets

, 15

replacement technologies pacing

, 16

technologies

, 16

technology changes

, 15

Tokenization

, 126

Toyota

, 44

Toyota Production System (TPS)

, 85

Tradeoffs

, 41, 42

Traditional marketing language

, 58

Trigeminal–chemosensory system

, 79

Trough of disillusionment

, 25

Uber

, 42

UK Arts and Humanities Research Council

, 12

UK Patent Box

, 105

Unbundling

, 91–93

Unilever

, 108

US Midwest

, 61

US Small Business Administration

, 120–123

Utilizing

capacity hard assets

, 99

Costco

, 100

metered pricing

, 101–102

private labels worldwide

, 99–100

Rajhans group

, 101

Storj

, 101

Value creation process

, 9

Dyson/ipCG

, 5

ipCG-Dyson

, 4

Microsoft Surface Pro

, 4

stylized form

, 3

Valve

, 161–163

Virtual reality (VR)

, 24

World Economic Forum survey

, 123

Xerox PARC

, 29

Zappos

, 164–165