Shaping and Reshaping of Tourism: The Influence of IR 4.0 for Modifying the Tourist Behaviour

Abstract

Purpose

This chapter examines how Industrial Revolution 4.0 (IR 4.0) influences shape and reshapes the tourism industry. Tourism 4.0 technology enables user engagement with a system, improvement of the real tourist experience and the development of new approaches to influence behaviour change and even long-term user transformation.

Design/Methodology/Approach

Using an in-depth review of existing data, this chapter explains IR 4.0 and its integration into the tourism industry, especially on tourist behaviour.

Findings

Although technology integrates very slowly into the tourism industry, its phase of integration, especially Industry 4.0, is highly evident. Technology proved that it could enhance products and services in tourism and with its optimal use it can sustainably integrate into the tourism industry.

Novelty

Service is still the keyword for tourism, and at a certain level, services are integrated into the tourism industry for standardisation and consistency. The recent global pandemic paves the way for several alternatives to integrate technology into the services.

Citation

Harish, P. and Thomas, T.K. (2023), "Shaping and Reshaping of Tourism: The Influence of IR 4.0 for Modifying the Tourist Behaviour", Tučková, Z., Dey, S.K., Thai, H.H. and Hoang, S.D. (Ed.) Impact of Industry 4.0 on Sustainable Tourism, Emerald Publishing Limited, Leeds, pp. 119-132. https://doi.org/10.1108/978-1-80455-157-820231008