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Marketing Public Transport

Genevieve Giuliano (University of Southern California, Los Angeles, CA)

Sara Hayden (University of Southern California, Los Angeles, CA)

Handbook of Transport Strategy, Policy and Institutions

ISBN: 978-0-0804-4115-3, eISBN: 978-0-0804-5604-1

Publication date: 21 June 2005

Citation

Giuliano, G. and Hayden, S. (2005), "Marketing Public Transport", Button, K.J. and Hensher, D.A. (Ed.) Handbook of Transport Strategy, Policy and Institutions (, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 635-649. https://doi.org/10.1108/9780080456041-037

Publisher

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Emerald Group Publishing Limited

Copyright © 2005 Emerald Group Publishing Limited