Cross-network propagation model of public opinion information and its control in coupled double-layer online social networks
Aslib Journal of Information Management
ISSN: 2050-3806
Article publication date: 7 December 2021
Issue publication date: 23 February 2022
Abstract
Purpose
In modern society, considering the multi-channel of public opinion information (public opinion) propagation and its strong influence on social development, it is necessary to study its propagation law and discuss the intervention strategy in online social networks (OSN).
Design/methodology/approach
First, a conceptual model of double-layer OSN was constructed according to their structural characteristics. Then, a cross-network propagation model of public opinion in double-layer OSN was proposed and discussed its spreading characteristics through numerical simulations. Finally, the control strategy of public opinion, especially the timing and intensity of intervention were discussed.
Findings
The results show that the double-layer OSN promotes the propagation of public opinion, and the propagation of public opinion in double-layer OSN has the characteristics of that in two single-layer OSN. Compared with the intervention intensity, the regulator should give the priority to the timing of intervention and try to intervene in the early stage of public opinion propagation.
Practical implications
This study may help the regulators to respond to the propagation of public opinion in OSN more actively and reasonably.
Originality/value
This research has a deep comprehension of the cross-network propagation rules of public opinion and manages the propagation of public opinion.
Keywords
Acknowledgements
This work is supported by the National Natural Science Foundation of China (Grant No. 51574157; 51474138; 71902105); Natural Science Foundation of Shandong Province (Grant No. ZR2021QG035); Shandong Social Science Planning and Research Project (Grant No. 20CGLG21). The authors would like to send their sincere appreciation to the anonymous referees for their valuable comments and suggestions.
Citation
Li, Y. and Wang, J. (2022), "Cross-network propagation model of public opinion information and its control in coupled double-layer online social networks", Aslib Journal of Information Management, Vol. 74 No. 2, pp. 354-376. https://doi.org/10.1108/AJIM-04-2021-0126
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited