Women’s adoption of wearable health-monitoring technology: empirical evidence from a least developed country
Abstract
Purpose
Although wearable health-monitoring technology (WHMT) has become a stimulus for public health, women’s acceptance rate of this technology appears to be low. Thus, this study intends to investigate the factors affecting women’s adoption of WHMT.
Design/methodology/approach
The unified theory of acceptance and use of technology–2 model has been used in this study as a research framework that has been extended to include lifestyle and attitude. The proposed extended framework is validated using primary data (n = 314) collected from female respondents using a structured questionnaire; the partial least square-based structural equation modeling technique is subsequently used to test the proposed hypothesis.
Findings
The results show that effort expectancy, social influence, price value, habit, attitude and lifestyle have significant positive effects on women’s behavioral intention to use WHMT and accelerate actual usage behavior. Notably, effort expectancy and habit exhibit the largest impact on behavioral intention. However, performance expectancy, facilitating conditions and hedonic motivation are not significantly associated with behavioral intentions.
Practical implications
The findings of this study are important for healthcare practitioners and service providers to comprehensively understand the factors that affect women’s behavioral intentions in line with their actual usage behavior. This insight will help policymakers design viable strategies regarding WHMT to promote its sustainable usage in least developed countries.
Originality/value
This study contributes novelty by using an extended model that links women’s attitudes and lifestyles to their adoption of WHMT. This study also fills the gaps in the existing literature on women’s behavioral intentions in the context of WHMT by showing novel associations in the domain of WHMT uptake.
Keywords
Acknowledgements
The authors would like to convey their gratitude to the editor-in-chief and the esteemed anonymous reviewers for their voluntary efforts and comments in improving this manuscript. Those comments are helpful since they enhance the quality of the manuscript. Moreover, authors would like to thank Editage (www.editage.com) for English language editing.
Citation
Rahman, M.S., Hasan, N., Zhang, J., Moral, I.H. and Hossain, G.M.S. (2024), "Women’s adoption of wearable health-monitoring technology: empirical evidence from a least developed country", Aslib Journal of Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AJIM-06-2023-0190
Publisher
:Emerald Publishing Limited
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