A positive impact on key brand attributes: increasing customer perceptions of ethicality
Annals in Social Responsibility
ISSN: 2056-3515
Article publication date: 5 April 2023
Issue publication date: 2 May 2023
50
Citation
(2023), "A positive impact on key brand attributes: increasing customer perceptions of ethicality", Annals in Social Responsibility, Vol. 9 No. 1, pp. 7-9. https://doi.org/10.1108/ASR-02-2023-0011
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited