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Alliance portfolio classification. Which portfolio do you have?

Marco Castiglioni (Department of Business Administration and Marketing, Faculty of Economics and Business Administration, University of Seville, Seville, Spain)
José Luis Galán González (Department of Business Administration and Marketing, Faculty of Economics and Business Administration, University of Seville, Seville, Spain)

Baltic Journal of Management

ISSN: 1746-5265

Article publication date: 31 July 2020

Issue publication date: 26 August 2020

311

Abstract

Purpose

The purpose of this article is to propose and discuss a systematic theoretical classification of alliance portfolios that allows to elucidate and develop the concept.

Design/methodology/approach

The study applies a conceptual approach. A review of the literature was carried out to support the conclusions of this paper.

Findings

The results of the classification identify three types of alliance portfolio, according to the level of management that each of them requires: additive, strategic and managed and strategic. These portfolio typologies are analyzed in an evolutionary perspective.

Practical implications

This article is of interest to managers as it emphasizes the management of the alliance portfolio, highlighting the elements or characteristics that determine the transition from one type of portfolio to another.

Originality/value

This paper contributes to the consolidation and reorientation of the extensive research into alliance portfolios and proposes a systematic classification that can help to interpret the results of research and guide future studies.

Keywords

Acknowledgements

Funding: This research was supported by the Ministerio de Economía y Competitividad, Spain (ECO2017-84364-R).

Citation

Castiglioni, M. and Galán González, J.L. (2020), "Alliance portfolio classification. Which portfolio do you have?", Baltic Journal of Management, Vol. 15 No. 5, pp. 757-774. https://doi.org/10.1108/BJM-05-2020-0174

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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