Connecting real learning with social media ROI

Abstract

Purpose

This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts.

Design/methodology/approach

This case study describes the actions taken and the information tracked in establishing social media presence with recommendation for a sustainable program.

Findings

Social media adds value to libraries’ organizational personality, but it also incurs cost and effort that should be strategically managed.

Originality/value

This case study was conducted in the authors’ home institution.

Citation

Crumpton, M.A. and White, P.B. (2016), "Connecting real learning with social media ROI", The Bottom Line, Vol. 29 No. 1, pp. 2-11. https://doi.org/10.1108/BL-10-2015-0020