How managing the interaction created a system of learning in a wholesale distribution model

Abstract

Purpose

The purpose of this paper is to illustrate how a manufacturer improved the interaction within the channel to facilitate a system of learning between three subsequent customer levels.

Design/methodology/approach

The paper provides an example of how a manufacturer designed steps to change the traditional interactions between the customer levels and place themselves in the middle of a knowledge-sharing environment.

Findings

To best ensure consistency in knowledge sharing across the multiple levels, the learning and development (L&D) practitioner should examine the interactions and identify the unique benefits to encourage all members to freely engage in the learning system.

Practical implications

Managing the learning system allows the manufacturer to manage knowledge sharing and reinforce a consistent message.

Originality/value

The paper offers the steps undertaken and the benefits resulting from the improved interactions. The example provides the L&D professionals areas into which they can expand traditional learning environments.

Citation

R. Reese, S. (2014), "How managing the interaction created a system of learning in a wholesale distribution model", Development and Learning in Organizations, Vol. 28 No. 3, pp. 17-20. https://doi.org/10.1108/DLO-12-2013-0091