Human-machine dialogues unveiled: an in-depth exploration of individual attitudes and adoption patterns toward AI-powered ChatGPT systems
Digital Policy, Regulation and Governance
ISSN: 2398-5038
Article publication date: 8 April 2024
Issue publication date: 30 April 2024
Abstract
Purpose
ChatGPT is an advanced artificial intelligence (AI) form that can generate human-like text based on large amounts of data. This paper aims to empirically examine the ChatGPT adoption level among Indian individuals by considering the key factors in determining individuals’ attitudes and intentions toward newly emerged AI tools.
Design/methodology/approach
This paper used “partial least square structural equation modeling” (PLS-SEM) to investigate the relation among several latent factors by applying a representative sample of 351 individuals.
Findings
This study found that trialability, performance expectancy and personal innovativeness significantly influence individuals' attitudes, while compatibility and effort expectancy do not significantly impact attitudes. Additionally, trialability, performance expectancy, effort expectancy, personal innovativeness and attitude significantly influence behavioral intentions. However, compatibility has an insignificant impact on behavioral intention. Moreover, the research highlights that attitude and behavioral intention directly correlate with actual use. Specifically, the absence of compatibility makes people hesitate to use technology that does not meet their specific needs.
Practical implications
These unique findings provide valuable insights for technology service providers and government entities. They can use this information to shape their policies, deliver timely and relevant updates and enhance their strategies to boost the adoption of ChatGPT.
Originality/value
This paper is one of the pioneering attempts to exhibit the research stream to understand the individual acceptance of ChatGPT in an emerging country. Moreover, it gained significant attention from individuals for delivering a unique experience and promising solutions.
Keywords
Acknowledgements
Declaration of competing interest: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
Funding: This research has not received any external funding.
Citation
Kumar, J., Rani, M., Rani, G. and Rani, V. (2024), "Human-machine dialogues unveiled: an in-depth exploration of individual attitudes and adoption patterns toward AI-powered ChatGPT systems", Digital Policy, Regulation and Governance, Vol. 26 No. 4, pp. 435-449. https://doi.org/10.1108/DPRG-11-2023-0167
Publisher
:Emerald Publishing Limited
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