A toolkit to examine multi-item measures – avoiding pitfalls and flaws

Abstract

Purpose

The purpose of this paper is to describe a toolkit to examine the wording and sentence structure in each item of multi-item measures to avoid pitfalls and flaws in questionnaire surveys.

Design/methodology/approach

Based on hands-on scholarly experiences, the toolkit is designed to examine the wording and sentence structure of multi-item measures.

Findings

The results show a compilation of conceivable pitfalls and flaws in the items of multi-item measures.

Research limitations/implications

This research offers scholars insights to enhance the wording and sentence structure in research surveys.

Practical implications

The findings offer a practitioner-oriented hands-on approach to examine measures in business surveys.

Originality/value

This paper contributes to a foundation to avoid pitfalls and flaws in validity and reliability of multi-item measures.

Citation

Svensson, G. (2018), "A toolkit to examine multi-item measures – avoiding pitfalls and flaws", European Business Review, Vol. 30 No. 1, pp. 82-92. https://doi.org/10.1108/EBR-09-2017-0166