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Are andragogy and heutagogy the secret recipe for transdisciplinary entrepreneurship education?

Lizbeth Martínez (Entrepreneurship Department, Business School, Tecnologico de Monterrey, Monterrey, Mexico)
Jaime Muñoz (Producción económica, Universidad Autonoma Metropolitana, Mexico City, Mexico)

European Business Review

ISSN: 0955-534X

Article publication date: 8 September 2021

Issue publication date: 10 December 2021

443

Abstract

Purpose

This study aims to construct an entrepreneurship educational pattern applicable to all disciplines at the undergraduate level. The proposal focusses on two-course models of transdisciplinary entrepreneurship education (TEE), which involve andragogy and heutagogy as the basis of entrepreneurial competency development.

Design/methodology/approach

The competencies acquired during the proposed course models for TEE are analysed through Bayesian methods. The study is conducted using 400 opinions of students from Tecnologico de Monterrey in Mexico City.

Findings

The proposed TEE models are auspicious for establishing an educational pattern to develop entrepreneurship competencies in undergraduate students with the independence of their school of origin.

Originality/value

Nowadays, universities recognise the importance of providing entrepreneurship education as part of their mission. However, well-defined canons to guide such teaching are still non-existent. This paper fills a gap on what and how to teach TEE. By providing a new competency classification based on soft and technical skills, the authors contribute to the pattern of what to teach in entrepreneurship. The authors provide guidance on the teaching methods for TEE through two-course models based on andragogy and heutagogy. Moreover, their efficacy is measured using the students’ perception of the acquired competencies and their usefulness.

Keywords

Acknowledgements

The authors acknowledge Tecnológico de Monterrey for allow us to publish these study cases, besides, to access to alumni opinions.

Citation

Martínez, L. and Muñoz, J. (2021), "Are andragogy and heutagogy the secret recipe for transdisciplinary entrepreneurship education?", European Business Review, Vol. 33 No. 6, pp. 957-974. https://doi.org/10.1108/EBR-11-2020-0290

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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