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Marketing Semiotics: Signs, Strategies and Brand Value

Rajesh Nanarpuzha (Department of Marketing, Indian Institute of Management, Ahmedabad, India)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 6 May 2014

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Citation

Rajesh Nanarpuzha (2014), "Marketing Semiotics: Signs, Strategies and Brand Value", European Journal of Marketing, Vol. 48 No. 5/6, pp. 1180-1182. https://doi.org/10.1108/EJM-02-2013-0059

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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