Informal e-learning: the case of small business owners

Abstract

Purpose

The purpose of this paper is to investigate the use of an informal online discussion forum (ODF) to encourage voluntary participation and promote double-loop learning by small business owners (SBOs).

Design/methodology/approach

A qualitative methodology was used where data gathered from three sources, the ODF posts, in-depth interviews with participants and a focus group with non-participants. These were analysed to evaluate learning of SBOs in an ODF.

Findings

This research provides evidence that an ODF for SBOs supports double-loop learning; however, participation could not be assumed simply by the online availability of the discussion resource.

Research limitations/implications

Few SBOs participated in the ODF which is consistent with research finding SBOs are a difficult group to engage in learning. Four forms of data were analysed to strengthen results.

Practical implications

Caution should be exercised when considering investment in e-learning for SBOs.

Originality/value

Evidence showing e-learning through an informal voluntary ODF can promote deep learning for SBOs.

Citation

Smith, T. and Barrett, R. (2014), "Informal e-learning: the case of small business owners", Education + Training, Vol. 56 No. 2/3, pp. 219-232. https://doi.org/10.1108/ET-03-2013-0047