Co‐Makership

Abstract

Co‐makership is based on the principle that buyers and suppliers can gain more benefits by cooperating than by pursuing self‐interest at any cost to others. Profitability and market share are objectives that many buyers and suppliers have in common. This article recommends comakership as a way to a more secure environment of co‐operation and communication between companies and their suppliers.

Citation

Bevan, J. (1989), "Co‐Makership", Management Decision, Vol. 27 No. 3. https://doi.org/10.1108/EUM0000000000037