The Fine Art of Sponsorship
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 March 1989
Abstract
Sponsorship in sport is a rapidly growing part of the business scene. Association with success or the right image can reap rich rewards but there is also a danger of allowing enthusiasm for a sport run away with your company′s money. Selecting a sponsorship target, choosing a sport which provides an appropriate image for your company, and making professional use of your sponsorship, are all vital to a successful campaign.
Keywords
Citation
Burridge, M. (1989), "The Fine Art of Sponsorship", International Journal of Physical Distribution & Materials Management, Vol. 19 No. 3, pp. 19-23. https://doi.org/10.1108/EUM0000000000309
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited