Graphic Arts Film and Chemistry to South East Asia: A Case Study

Abstract

Du Pont′s strategy of supplying graphic arts film and chemistry to the South East Asian market from Australia rather than the United States or Japan is examined. Geographical factors are discussed and the idea that customer service to South East Asia would be greatly improved is expounded. Manufacturing and distribution approaches are also outlined as factors behind the strategy.

Citation

Blackshaw, D. (1989), "Graphic Arts Film and Chemistry to South East Asia: A Case Study", International Journal of Physical Distribution & Materials Management, Vol. 19 No. 10, pp. 27-33. https://doi.org/10.1108/EUM0000000000343