Supermarkets and their Role in Chinese Retailing

Abstract

There were 150 supermarkets in China in 1987. Their introduction to the country was part of the larger experiment with various forms of pre‐market economic activity. The attitudes of customers and management to supermarkets and the problems of introducing supermarkets in a relatively economically undeveloped economy are considered with particular reference to two stores in Beijing.

Citation

Blois, K.J. (1989), "Supermarkets and their Role in Chinese Retailing", European Journal of Marketing, Vol. 23 No. 3, pp. 7-16. https://doi.org/10.1108/EUM0000000000556