Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000005006. When citing the article, please cite: J.R.C. Wensley, (1977), “Effective Decision Aids in Marketing”, European Journal of Marketing, Vol. 11 Iss: 1, pp. 62 - 71.

Citation

(1989), "Erratum", European Journal of Marketing, Vol. 23 No. 8, pp. 70-79. https://doi.org/10.1108/EUM0000000000584