Product Deletion and the Effects of Strategy

Abstract

The relationship between product elimination and strategic objectives is examined with particular reference not only to the nature and scope of strategic planning in British manufacturing companies, but also the extent to which product deletion decisions are executed as part of overall product market strategy. Attention is concentrated on how strategic issues affect the way in which the decision is originated in the company, as this is the key to whether elimination is dealt with on an ad hoc basis or whether it is incorporated into the company′s strategy.

Citation

Hart, S.J. (1989), "Product Deletion and the Effects of Strategy", European Journal of Marketing, Vol. 23 No. 10, pp. 6-17. https://doi.org/10.1108/EUM0000000000591