Pricing and the Correspondence to Market Conditions: Some Danish Evidence

Abstract

A simplification from microeconomic consumer theory is used to formulate a model relating relative contributions to income elasticities. The model is applied in order to evaluate actual price policy in 19 selected markets. In the empirical part of the article a reasonable agreement between the actual pricing policies and the proposed model is observed.

Citation

Kristensen, K. and Jorn Juhl, H. (1990), "Pricing and the Correspondence to Market Conditions: Some Danish Evidence", European Journal of Marketing, Vol. 24 No. 5, pp. 50-55. https://doi.org/10.1108/EUM0000000000608