Distribution Strategies of European Retailers
2583
Abstract
Discusses physical distribution and logistics strategies of European retailers. Argues that UK‐evolved strategies are markedly different from their continental European counterparts – the differences being a significant factor of retailers with pan‐European aspirations.
Keywords
Citation
Fernie, J. (1992), "Distribution Strategies of European Retailers", European Journal of Marketing, Vol. 26 No. 8/9, pp. 35-47. https://doi.org/10.1108/EUM0000000000643
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited