Technical Assessment of the Russian Market

Abstract

Surveys the methodologies of technical assessment which have been used to evaluate the technical level of products and processes within the former USSR, and are now being adapted for use in Russian industry in the current conditions of transition from a centrally‐planned economy. Also provides examples of the use of these methodologies, and their relationship to other research on industrial development in the former USSR. Concludes by discussing the likely future role of technical assessment and other market research techniques, within the context of the uncertain transitional conditions of the Russian economy.

Citation

Hill, M.R. and Dickenson, R.P. (1993), "Technical Assessment of the Russian Market", European Journal of Marketing, Vol. 27 No. 11/12, pp. 47-59. https://doi.org/10.1108/EUM0000000000654