The Operational Challenge of Hotel Short Breaks

Abstract

Sustained growth in the short break market has enabled hotel companies to develop nationally recognised brands such as Thistle Hotels′ “Highlife Breaks”. Success in the serviced accommodation sector of this market critically depends on effective retail brand distribution and the responsiveness of managers in meeting consumer expectations. Some of the challenges for managers arising from a consumer research project undertaken by Highlife Breaks are considered.

Citation

Teare, R., Davies, M. and McGeary, B. (1989), "The Operational Challenge of Hotel Short Breaks", International Journal of Contemporary Hospitality Management, Vol. 1 No. 1. https://doi.org/10.1108/EUM0000000001663