The Operational Challenge of Hotel Short Breaks
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 January 1989
Abstract
Sustained growth in the short break market has enabled hotel companies to develop nationally recognised brands such as Thistle Hotels′ “Highlife Breaks”. Success in the serviced accommodation sector of this market critically depends on effective retail brand distribution and the responsiveness of managers in meeting consumer expectations. Some of the challenges for managers arising from a consumer research project undertaken by Highlife Breaks are considered.
Keywords
Citation
Teare, R., Davies, M. and McGeary, B. (1989), "The Operational Challenge of Hotel Short Breaks", International Journal of Contemporary Hospitality Management, Vol. 1 No. 1. https://doi.org/10.1108/EUM0000000001663
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited