Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004999. When citing the article, please cite: J.J. Boddewyn, D.M. Hansen, (1977), “American Marketing in the European Common Market, 1963-1973”, European Journal of Marketing, Vol. 11 Iss 7 pp. 548 - 563.

Citation

(1989), "Erratum", European Business Review, Vol. 89 No. 3. https://doi.org/10.1108/EUM0000000001827